Partners in Kind reviews all potential projects and partnerships using a proprietary rubric that helps us evaluate content-based elements that are core to our mission. This quantitative process ensures that, while we are heart-centered in mission, we are also focusing on sustainability and viability for success.

The Non-Negotiable Elements

Does It Inspire?

The project unites an idea with an emotion by telling a compelling story. It helps viewers see the humanity in others and inspires them to deal with it in a compassionate way.

Does It Make a Social Impact?

The project has the power to raise awareness, change viewers’ hearts and minds, make them think and act in ways they haven’t before, and inspire action.

Can It Align with
Strategic Partners?

The project is/can be attached in a co-production arrangement to a nonprofit, NGO, community organization or movement with clearly defined long-term goals.

Can We Measure its

The project has defined key performance indicators that will be measured and reported on publicly. The project will provide viewers with the the option to access additional content, action items, and tools for impact.

The Twelve Pillars

Every project we embark on is evaluated using a series of questions focusing on the following cornerstones:

pillar 1
pillar 2
pillar 3
pillar 4
pillar 5
pillar 6
pillar 7
pillar 8 b
pillar 9 b
pillar 10 b
pillar 11
pillar 12

Developing Industry Standards

At Partners in Kind, we believe that a critical mass uniting behind a single mission is where we witness the most significant transformation in strengthening our communities and solving societal ills. Time and again, cross-sector collaboration has been demonstrated to be a critical element of triumph in cultural, social, and policy change.

We also believe that individuals, organizations, and communities can’t succeed without meeting or exceeding stakeholder expectations. To do that, clear and formalized standards need to be defined and communicated widely. To that end, Partners in Kind seeks to help identify those standards in a highly collaborative manner, bringing many partners into the tent. This effort aims to push the industry forward and integrate compassion and kindness into our creative endeavors through a certification process for stakeholders working in and with the industry. If you are interested in joining us in these efforts, please contact us at

A critical mass uniting behind a single mission is where we witness the most significant transformation

Become a Partner in Kind

Sign up to get updates on our projects and learn about opportunities to participate in our mission.

By clicking subscribe, I consent to receive email updates from PIK and agree to the Terms of Service and Privacy Policy.