Brand Partnerships
At the heart of the Partners in Kind culture is a mission and practice to exemplify Good Partnership in everything we do.
Critical to being a Good Partner is an ability to create a bridge between disparate mindsets, an ability to understand objectives from both sides of a conversation and an ability to create solutions that achieve mutual goals and collective benefits for all parties.
Partners in Kind proudly plays this role in our development and investment strategies for film and television projects – and also in our brand partnerships supporting these projects.
What it means to be a Good Partner
Insight driven alignment between IP and brand architecture
A clear narrative thread and role for the brand aligned to the IP
Production resources to develop and produce custom content aligned to project
Ability to recoup funds if brand has a recurring financial goal
Collaboratively developed partnership program elements in conjunction with business and creative teams
Distribution and media partner negotiations
Experiential activation opportunities
A first of its kind social impact model measuring predetermined impact metrics on consumers and communities
A qualitative and quantitative ROI and measurement model